LAURENT
GRAS: MY PROVENCE
by Laurent Gras
with Mitchell Davis
with Mitchell Davis
Release Date: August 2012
[New
York City, August 2, 2012]
– New digital publisher Alta Editions is
pleased to announce the release of LAURENT GRAS: MY PROVENCE by award-winning
chef Laurent Gras. This innovative digital cookbook includes over 40 dishes
from Gras’s early years growing up and working as a young chef on the Côte d'Azur.
This interactive online digital cookbook presents
readers with hundreds of gorgeous high-resolution color photos, instructional
videos and loads of chef tips. It also gives readers who cook the dishes the
unique opportunity to share their own stories and photos directly inside the
e-book.
Gras is considered by many to be one
of the most talented and dedicated chefs in the world. Known for his creative
and innovative cuisine, he has received three Michelin Stars for his cooking at
three different restaurants over the course of the past 20 years. Rather than
focusing on his restaurant cuisine, this cookbook finds Gras returning to the
flavors and memories of his youth. Readers will find:
- classic Provençal recipes such as Ratatouille and Clams Marinière,
- creative preparations, such as Burrata Ravioli with Orange and Sage made with time-saving wonton wrappers instead of fresh pasta,
- the Pork Chop en Papillote with juniper berries much like Laurent would collect on his family’s property in France and use to flavor meat and game,
- the Garlic Roasted Côte de Bœuf Laurent learned as a cook at the prestigious Hôtel de Paris in Monte Carlo,
- Laurent’s grandmother’s Gâteau de Galette, a gorgeous coffee-infused “cake” made with LU Petit Beurre cookies, chocolate and buttercream, like a French tirami-sù.
Gras’s recipes are
not meant just to provide readers with instructions for preparing enjoyable
meals, but also to act as template for how to become a better cook. The recipes
explain how to get set up in the kitchen and how to stay organized while cooking.
Accompanying step-by-step photos and videos provide a depth of information not
available in traditional cookbooks.
Watch a brief video
introduction to the book here: http://bit.ly/AltaEdMyProvenceIntro
This is the first
title from digital publisher Alta Editions, a division of Jesta Digital, a leading global provider of next-generation entertainment content
and services. Easily accessible to both experienced users and novices alike, LAURENT GRAS: MY PROVENCE is a browser-based HTML5 e-book designed
specifically for use on the iPad, yet can also be viewed on any laptop or
desktop computer. The next release in the series will feature a New York
City-based chef from Tuscany and is scheduled for release this October.
“Using the much loved Time-Life
Books Series from the 1960’s and 70’s as our inspiration, we’re publishing the
Alta Editions Cooking Series to explore the foods and stories that inspire
great chefs,” said Chris McBride,
VP of Innovation for Jesta Digital and Executive Producer of Alta Editions. “With each new edition readers will discover
new places, perspectives, and ideas in food and cooking.”
• • •
About the Author
Laurent Gras’s trajectory as a chef began in Antibes on the
Côte d’Azur in France, where he was born and raised within a family and culture
focused on food. Early in his career he worked with a remarkable group of great
chefs including Jacques Maximin, Guy Savoy, Alain Ducasse, and Alain Senderens.
After attaining three Michelin stars at Alain Ducasse’s restaurants in Monaco
and Paris, Gras moved to the U.S. where he received widespread acclaim for his
cuisine, first at Peacock Alley in New York City and later at the innovative
Fifth Floor restaurant in San Francisco. He was named “Best New Chef” by Food
& Wine Magazine and San Francisco Magazine. Gras’s
most recent restaurant, L2O, was named “Best New Restaurant” by Esquire magazine in 2008 and earned
three Michelin stars in 2011 in the first Chicago edition of the prestigious
guidebook.
About the Co-author
Mitchell Davis is a cookbook author, food journalist, and
Executive Vice President of the James Beard Foundation with a Ph.D. in Food
Studies from New York University. He is the author of three cookbooks: Kitchen Sense (Clarkson Potter), The Mensch Chef (Clarkson Potter), and Cook Something (Macmillan), as well as
many articles about food and restaurants that have appeared in GQ, Food
& Wine, The Art of Eating, Saveur, and Gastronomica. Davis also co-authored Foie Gras ... A Passion (Wiley) with Michael Ginor, Andrew Coe,
and Jane Ziegelman, which won the International Cookbook Review’s Prix la
Mazille for Best International Cookbook of the Year. He is the host of Taste Matters, a weekly radio program
on the Heritage Radio Network, and has appeared as a judge and culinary expert
on Food Network’s Best in Smoke and Throwdown with Bobby Flay and the
Cooking Channel’s Food(ography).
About Alta Editions
Alta Editions is a new interactive e-book
publishing group from Jesta Digital, a leading global provider of next
generation mobile content and services. The
Alta Editions Cooking Series launches a new title every quarter. Each
edition in the series is written by an acclaimed chef and is illustrated with
beautiful photographs by an award-winning photographer. Each e-book is fully
interactive and allows readers to share their own photos and experiences with
the recipes. Alta Editions e-books are released in an HTML5 web app optimized
for the iPad and desktop computers which enables them to provide a unique,
highly interactive experience to readers without requiring downloads or any
special software. Readers access the e-book by simply logging in at AltaEditions.com.
About Jesta Digital
Jesta Digital is a leading global provider of
next generation entertainment content and services for the digital
consumer. For more than 10 years, the
company has and continues to develop exciting new products and services that
deliver a seamless experience via web or wireless connection on a significant
range of devices in 18 countries. Jesta
Digital is home to established brands - Jamba, Jamster, iLove and Mobizzo - as
well as expansive integrated mobile subscription, payment and ad monetization
technologies. Jesta Digital is one of the largest companies in the digital
entertainment sector delivering a vast array of products and services to more
than 170 million customers since 2000.
• • •
LAURENT GRAS: MY PROVENCE
by Laurent Gras
with Mitchell Davis
Alta Editions
August 2012
$9.99 US
Interactive Digital Cookbook
Hi-resolution photos, video
Media Contacts
For more information or to request a review copy of the book or an
interview, please contact:
Dalyn A. Miller (USA) at 617-504-6869 or via email at Dalyn@DalynMillerPR.com
Julia Hornberg (Germany) at +49 (0)30 695 38 120 or via email at Press@Altaeditions.com
iPad and Mac are trademarks of Apple,
Inc. registered in the US and other countries.
MICHELIN and the MICHELIN Guide are
trademarks of Michelin North America, Inc.
