Berlin, December 16, 2010 – René La Taupe has now officially received his first gold record in France, signifying sales of 200.000 digital and physical units of his first hit single Mignon Mignon (Engl.: Yummy Yummy). Initially released in August 2010, the song ranked on No. 1 at the official French CD Single Charts (Disqueenfrance.com, SNEP) for 13 weeks. On YouTube the single has been viewed more than 16 million times.
René La Taupe was created in the Fox Mobile Group studios in partnership with Famties Production. The aim was to create a product with an entertaining character that was both funny and outspoken. After starting life as a ring tone, René quickly became popular around the world. The song is available in 6 different languages.
René discusses everyday problems in his inimitable way and gives everyone a chance to laugh and feel better about themselves and their problems. In Autumn 2010 the next single Tu Parles Trop (Engl.: You Talk Too Much) has been successfully released and hit No. 3 in the French CD Single Charts. A full album followed, including new songs such as Bonjour, Ding Dong and Salade de Pets as well as his successful hit singles, Mignon Mignon and Tu Parles Trop. The album also features exclusive Christmas songs including Petit Papa Noël and Kado de Noël.
“We are extremely proud of René La Taupe and very happy about his international success and popularity,” said William Linders, Executive Vice President Content at Fox Mobile Group. “The gold record is a great achievement for Fox Mobile Group. The success of this animated character proves our successful strategy of creating original made for mobile content that resonates with people around the world.”
All René La Taupe products including ring tones, video ring tones, wall papers, full track songs, and videos can be found here. For the latest updates on René, and for more information about future release dates, visit René on Facebook.
Picture (from left to right): Marc Siegert (Fox Mobile Group studios), Severine Thomazo (Marketing France), Milan Goltz (Music Licensing) and William Linders (EVP Content) – receiving the gold record for René La Taupe’s hit single Mignon Mignon representative for Fox Mobile Group.
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About Fox Mobile Group
Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corporation’s Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world.
Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly-owned by News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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