Berlin, August 20, 2010 – René La Taupe, the affable and humorous singing mole, hit No. 1 on France’s official digital download chart (Disqueenfrance.com, SNEP) with his love song, Mignon Mignon, beating out competition from none other than Shakira and Katy Perry. After five weeks on the top-ten singles charts, Mignon Mignon has notched up to No. 1. On YouTube the song has been viewed more than 5 million times.
René La Taupe was born in the Fox Mobile Group (FMG) studios in partnership with Famties Production. The animated, loveable mole made his musical debut as a ring tone only and there was quickly demand for it to be released in May as a full track digital download. The song became wildly popular and an enormous hit. René is a favourite with everyone who hears the song for his outspoken personality. He is known for his ability to talk candidly about everyday issues in a sarcastic manner and tone to which everyone can relate. Mignon Mignon may be the first love song with the lyric “You are really cute even if you are fat”. But that’s the signature of René the mole, who is saying out loud what people may only have been thinking to themselves.
“We are extremely delighted about the popularity and instant success of René La Taupe,” said William Linders, Executive Vice President Content at Fox Mobile Group. “In conceiving René we wanted to create an entertaining, affable character who would have a connection with everybody. We look forward to more music from our favourite mole.”
René La Taupe’s CD single, Mignon Mignon, will be released in France on August 30 and his next single, C’est La Rentrée, will debut soon. The René La Taupe phenomenon includes other products such as ring tones, video ring tones, wall papers, the full track song, and videos that can be found here.
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About Fox Mobile Group
Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corporation’s Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world.
Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly-owned by News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
For further information please contact:
FMG press:
Juliane Walther
Tel: +49 (0)30 69 538 – 120
E-mail: press@foxmobile.com
